Not just a number: Introducing Plain Jane Beauty

By Caitlin, CN Body Care Lead

In a world cluttered with toxic cosmetics, it’s no wonder that choosing the right foundation can be such a daunting task. Making the switch to safer can seem like a lifestyle overhaul, especially when you’ve been (as so many of us have!) bowing at the feet of conventional cosmetics for years. At Cambridge Naturals, we understand the need for clean cosmetics that actually work, and most importantly, we understand the urgency of partnering with inclusive beauty and body care brands that offer a variety of styles and shades - suiting the needs of all of our diverse customer base, not just a small selection.

Being a ‘green’ and sustainable business is more than just paper recycling, car pooling and water conservation. Those things matter too, however, it also includes fostering business relationships with like-minded vendors and manufacturers; sustainable ingredient sourcing, product packaging; fair labor practices and social and economic responsibility.
— Lake Louise, Founder of Plain Jane Beauty

Our latest partner in the Body Care Department is Plain Jane Beauty - a champion in inclusive and clean cosmetic formulation. Formulated by certified makeup artist, Lake Louise, Plain Jane Beauty offers 17 shades of liquid foundation from ivory to ebony - and we carry every one of them! Lake Louise tasked herself with creating a cosmetic line that had foundations for all shades without compromising the health of your skin or the performance of her products. With fabulous foundation names like “I am Exquisite”, “I am Magnificent”, "I am Brilliant" and “I am Radiant”, Plain Jane Beauty affirms your lifestyle choices, your power of choice, and your strength and beauty.

Lake Louise Ziwa, founder of Plain Jane Beauty

Lake Louise Ziwa, founder of Plain Jane Beauty

Plain Jane Beauty’s liquid mineral foundations blend aesthetics with ethics. Using natural mineral pigments, certified organic ingredients and plant oils such as frankincense, neem and calendula, your skin will be fully nourished without feeling greasy or clogged!

Not only is Plain Jane Beauty making strides with cosmetics, but they’re making strides as a “green” business. Lake Louise says “being a ‘green’ and sustainable business is more than just paper recycling, car pooling and water conservation. Those things matter too, however, it also includes fostering business relationships with like-minded vendors and manufacturers; sustainable ingredient sourcing, product packaging; fair labor practices and social and economic responsibility.” Plain Jane Beauty uses fair trade coffee, cocoa powder and shea butter, certified organic ingredients whenever possible, and makes a conscious effort with eco-friendly packaging and promotion. Plain Jane Beauty reuses shipping packaging and boxes, prints all marketing materials locally and on recycled paper and uses vegetable-based inks. We are excited to offer this brand in store, and we know you’ll be excited by this wide range of colors, too!

We highly value our partnership with Plain Jane Beauty, and we welcome you to come try out their products with us! Please ask our Body Care team for a sample to try out! We are happy to help you find the shade that best suits you!

Introducing: Vapour Beauty

By Caitlin, CN Body Care Lead

Today, we are introducing Vapour Organic Beauty to our customers at Cambridge Naturals. We invite you to explore and enjoy the latest clean cosmetic brand to grace our Body Care Department.

Vapour 2.png

Vapour Beauty comes to us from the hearts and minds of Krysia Boinis, Kristine Kehely and Eric Sakas. Together, the team (based in Taos, New Mexico) brings their expertise in entrepreneurship, fine art and a taste for high quality performance to present you Vapour Organic Beauty.

Crafting a line of clean beauty care products that fit the team’s standards meant leaving the unnecessary, often toxic filler ingredients behind, and advancing the future of beauty. Vapour is an innovative skincare and cosmetic hybrid that marries exquisite herbs and oils in a waterless base. Adding the fine art experience of Kehely, Vapour launched with a wide range of carefully chosen colors to achieve beauty lit from within.

Vapour Beauty has quickly become an award-winning leader in sustainable, non-toxic beauty and pure performance products! Rest assured that Vapour has done the work for you when it comes to ingredients, sourcing and responsibility, receiving Champion Safety Status by the Environmental Working Group (EWG) and the Campaign for Safe Cosmetics.

Vapour is:

  • 100% Natural
  • 70% Organic
  • Cruelty Free
  • Made in USA
  • Made with Solar and Wind Power
  • Made with Recyclable Packaging

Want to make the jump into Vapour, but want to perfect your shade choice first? Use Vapour’s Free Shade Consultation tool. Here, you can upload a photo of yourself, evaluate your skin type, the climate you live in and list your current foundation brand and shade. In return, Vapour’s Beauty Experts will recommend your best options based on your answers. Now, that is innovation! Our body care team is also happy to assist you at the store, where we have all shades of their fantastic foundation (both liquid and sticks) available for you to try in person.

Please join us in celebrating the launch of Vapour Beauty by stopping by our Body Care Department and exploring these fabulous products. We have lots to celebrate as a store, as a local and global community and as crusaders for non-toxic beauty! Welcome, Vapour Organic Beauty to Cambridge Naturals!

Not Just Skin Deep: Introducing Pacifica Beauty

This post is written by Caitlin, our Body Care Department Lead:

Cambridge Naturals is bursting with color! This week, we introduced Pacifica Beauty to our Body Care Department.

Pacifica was formed in 2008 by Brook Harvey-Taylor and her husband, Billy Taylor. The couple cultivated the idea for Pacifica while taking a drive home from a surfing trip and applied their mutual love for fragrance & perfumes along with their passion for the arts & outdoors. Pacifica was originally born as a natural perfume and candle company and has since grown into a wildly successful cosmetic, beauty and body care leader.

The Minimalist Makeover: Simple, healthy and all YOU, with five beautiful products

This guest post was written by Kristin Jorgenson, one of our favorite customers and sales brokers, who works with Dr. Hauschka skin care. Kristin has gorgeous skin and wears flawless, minimal make up, always looking completely radiant when she pops in the store.

The Minimalist Makeover is for anyone who wants to achieve a healthy, natural look using just a few skin-loving, non-toxic cosmetics. The look is also known as “YOU, on the best day of your life.”  

You: hydrated, healthy, rested, and happy, on a gorgeous, breezy summer day, sparkling, in love.

Before applying any make-up, one must care for their skin with a gentle cleanser, toner and the appropriate day cream for their skin’s current condition. I love Dr. Hauschka’s Quince Day Cream for its clean finish and protective antioxidant ingredients.

Here are the top 5 products I use when performing a Minimalist Makeover, all by Dr. Hauschka Skin Care:

| ONE |

Dr. Hauschka Foundation: This is a brand new formula that I’m wild about. It goes on smoothly and evenly on a well-moisturized face. The foundation contains oils of coconut, apricot and macadamia, which sounds like dessert but lends to hydration and smooth, protected skin. The coverage is light to medium, never heavy, allowing the skin’s natural radiance to come through - but effectively concealing any blemishes or colorations that are inconsistent. I’ve found this new foundation to work as well as a concealer when sponged under the eyes - which was a nice surprise, and keeps us on our theme of minimalism.


Translucent Bronzing Tint: This product is well loved by make up artists everywhere for its perfected formula and unbelievable versatility. The liquid mineral tint contains olive oil and beeswax for a hydrating, blendable application, anthyllis (a healing botanical extract present in many Dr. Hauschka products) and witch hazel for a toning effect. The bronzing tint can be mixed with day cream, sunscreen, or foundation to deepen the shade. It can also be applied strategically with fingers, a makeup sponge or a makeup brush to contour areas of the face, which would naturally be touched by the sun. 


Rouge: I love rouge. The right rouge brings the face back to life almost instantly. Dr. Hauschka has really accomplished minimalism by providing the only 3 rouge shades one could need- a bright coral, a rosy pink and a soft nude. These mineral rouge powders contain silk powder, lending a slight luminescence in the light, as well as witch hazel and sage to soothe and refresh. Dr. Hauschka’s International Make-up artist Karim Sattar taught us to ad a touch of rouge to the eyelids to give a youthful look. I’m hooked on that technique.


Mascara: Natural mascara is sometimes the product that brings people to natural cosmetics due to eye sensitivity. Many people, however, transition to natural mascara more slowly because they believe that eyelashes aren’t as affected by chemicals as the skin is. I’d like to challenge this! Dr. Hauschka’s Mascara contains delicious smelling Rose Petal Wax, soothing eyebright and black tea and neem leaf extract the strengthen lashes. For more oomph, the volume mascara is a firmer formula with a great volumizing brush. Ingredients such as candellila wax, beeswax, neem leaf extract and cane sugar result in plump, long and healthy lashes for beautiful, expressive eyes. 


Novum Lipstick: This is my favorite decision to make when finishing a makeover. By this point, the person is relaxed and their skin is looking fresh and dewy. Using hair, eye, skin tone and colors/type of clothing I choose either a pop of color or a shade very close to their natural lip color. Dr. Hauschka’s Lipstick Novum is the most hydrating lip color I have ever used thanks to Vitamin E rich Moroccan Oil, Jojoba Oil and protective Rose Wax. Lipstick Novums come in 4 amazing shades, Sand Dune (a copper nude with hints of lavender), Miraculous Rose (a tawny pink), Laid Back Apricot (a warm peach) and Exhilarating Berry (a gorgeous shade somewhere between raspberry and wine that looks different on every person I’ve ever used it on).