Not just a number: Introducing Plain Jane Beauty

By Caitlin, CN Body Care Lead

In a world cluttered with toxic cosmetics, it’s no wonder that choosing the right foundation can be such a daunting task. Making the switch to safer can seem like a lifestyle overhaul, especially when you’ve been (as so many of us have!) bowing at the feet of conventional cosmetics for years. At Cambridge Naturals, we understand the need for clean cosmetics that actually work, and most importantly, we understand the urgency of partnering with inclusive beauty and body care brands that offer a variety of styles and shades - suiting the needs of all of our diverse customer base, not just a small selection.

Being a ‘green’ and sustainable business is more than just paper recycling, car pooling and water conservation. Those things matter too, however, it also includes fostering business relationships with like-minded vendors and manufacturers; sustainable ingredient sourcing, product packaging; fair labor practices and social and economic responsibility.
— Lake Louise, Founder of Plain Jane Beauty

Our latest partner in the Body Care Department is Plain Jane Beauty - a champion in inclusive and clean cosmetic formulation. Formulated by certified makeup artist, Lake Louise, Plain Jane Beauty offers 17 shades of liquid foundation from ivory to ebony - and we carry every one of them! Lake Louise tasked herself with creating a cosmetic line that had foundations for all shades without compromising the health of your skin or the performance of her products. With fabulous foundation names like “I am Exquisite”, “I am Magnificent”, "I am Brilliant" and “I am Radiant”, Plain Jane Beauty affirms your lifestyle choices, your power of choice, and your strength and beauty.

 Lake Louise Ziwa, founder of Plain Jane Beauty

Lake Louise Ziwa, founder of Plain Jane Beauty

Plain Jane Beauty’s liquid mineral foundations blend aesthetics with ethics. Using natural mineral pigments, certified organic ingredients and plant oils such as frankincense, neem and calendula, your skin will be fully nourished without feeling greasy or clogged!

Not only is Plain Jane Beauty making strides with cosmetics, but they’re making strides as a “green” business. Lake Louise says “being a ‘green’ and sustainable business is more than just paper recycling, car pooling and water conservation. Those things matter too, however, it also includes fostering business relationships with like-minded vendors and manufacturers; sustainable ingredient sourcing, product packaging; fair labor practices and social and economic responsibility.” Plain Jane Beauty uses fair trade coffee, cocoa powder and shea butter, certified organic ingredients whenever possible, and makes a conscious effort with eco-friendly packaging and promotion. Plain Jane Beauty reuses shipping packaging and boxes, prints all marketing materials locally and on recycled paper and uses vegetable-based inks. We are excited to offer this brand in store, and we know you’ll be excited by this wide range of colors, too!

We highly value our partnership with Plain Jane Beauty, and we welcome you to come try out their products with us! Please ask our Body Care team for a sample to try out! We are happy to help you find the shade that best suits you!