Our Story

Cambridge Naturals was founded in 1974 by Michael Kanter and Elizabeth Stagl (then 24 years old), with the vision of establishing a community natural health store. Our mission is to provide the best choices in nutritional supplements for health and wellness, clean body care products and organic foods. We are committed to sourcing products locally, organically, and ethically via fair trade and direct trade channels, and to donating a portion of our profits to social and environmental organizations that impact our community. As part of our vision for a more just, equitable and sustainable world, we strive to partner with businesses owned by women and underserved individuals. We offer a wide assortment of high quality vitamins, herbs, body care, books and yoga supplies, along with a curated selection of organic, fairly traded, local and unique groceries, just for you! We pride ourselves on offering these products for a wide range of income levels and supporting our local economy.

We are a local family-owned business serving the community and are members of Cambridge Local First & Somerville Local First. We are certified as a Sustainable Business Leader by SBN Massachusetts and in 2014, we completed a rigorous assessment process and were certified as a B Corporation, joining ranks with over 1200 businesses around the globe promoting business models that inherently support all stakeholders: our customers, employees, suppliers, local community, and the planet. We take pride in sharing this story, as well as continuing to improve the way we operate and ethically grow our business — especially as we transition into the second generation of family ownership.


Our Core Values


Treat our customers, suppliers, delivery people and each other with dignity, respect and appreciation.


Think like a customer. Make every person’s experience at CN as meaningful and enjoyable as you would wish yours to be.


Seek out and research the finest natural health products available for our customers and ourselves.


Promote values of doing business ethically with strategies to grow in thoughtful and principled ways.

Community (Local & Global)

Actively support and engage with the global movement building strong local economies in pursuit of a more fair, equitable and kinder world. Support our local community by providing resources for health and happiness.


Earn an honest profit, pay honest wages based on our success individually and collectively.


Keep our business beautiful and sparkling at all times: neat, clean and organized so that our customers feel peaceful and energized in their experience.

Work hard, have fun, encourage laughter.

It sends endorphins to your brain!



Cambridge Naturals is located at 23 White Street in Cambridge, MA. For more information, visit our Contact page!

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